Kickstarter advice crafting your project image

Article

Article
Posted by:
Andrew Birkett
Date Published:
Mar 23, 2019

A Kickstarter project image is one of the most important parts of a project. For those scrolling through Kickstarter it will likely the the first, and possibly only thing they see about your project. If your image does not captivate them and entice them to click on your campaign than you’re going to have difficulty funding your project. The more people who click on your image, the more potential backers you’ll be able to have support your project. In this article we’ll go over the do’s and don’ts of project images.

Do:
  1. Hire a professional graphic designer
  2. Make your image colorful
  3. Make your image simple

Hire a professional graphic designer

If you’re not a graphic designer by trade it will be worth hiring a graphic designer to work with you on your project. The graphic designer you hire should do the project image, headers for each section of your Kickstarter page and other graphics necessary for the campaign/product. Proper graphic design will surely increase your funding tremendously. It’s worth spending a bit more for a better end result.

If you’ve never worked with a graphic designer you can find them on various sites including Behance (Adobe’s website for creatives). Search Behance for digital graphic design work. It’s ideal if the designer has been involved with Kickstarter campaign graphics before. For board game projects we always recommend our friends at Ok Art Studios.

Make your image colorful

It’s always a good habit to search through Kickstarter campaigns in your category. See which images you’re drawn to. If you’re like most people, dark images won’t stand out much. Neither will white or dull images. The Kickstarter image has to stand out well against the Kickstarter site and in comparison to other project images.

What are successful project creators doing? What colors work with your project? How do you want your project seen by potential backers?

Make your image simple

A simple image will go a lot better than a cluttered mess. Don’t add anything to your main image that doesn’t absolutely have to be there. Some creators like to include funded within X number of hours/days. Others like to include what countries they ship to without additional taxes. If the price point is low enough that is another thing that may be included. These are generally accepted.

However, anything else is likely superfluous. Main images should avoid text. This image will need to stand out on screens of all sizes. Including your project’s logo really large is also wasted space.

A 3D mock-up of your product packaging with the logo can be part of the main project image with beautiful artwork on the other side, which focuses the eye towards the 3D mock-up product image.

Don’t:
  1. Clutter your image
  2. Simply include your logo/distort existing graphics
  3. Include Kickstarter graphics

Clutter your image

Don’t add that superfluous stuff. If there is too much going on people will pass by your project. When scrolling through a multitude of campaigns you need them to stop scrolling and click on your campaign. Avoid anything that will prevent that.

Simply include your logo/distort existing graphics

All too often creators try to take a graphic they already own and adapt it to fit. Though, likely this looks sloppy and unprofessional. Spend the extra money. It’s worth it. A graphic designer may be able to work within existing graphics, but they’ll do a better job of making a cohesive design than someone who has never created graphics before.

Include Kickstarter Graphics

Saying “support us on KS” or adding the Kickstarter logo to your image will not help in any way. Potential other backers already know the campaign is on Kickstarter. Don’t waste the space advertising for Kickstarter.

Conclusion

Making a great project image is imperative to a successful Kickstarter launch. More eyes on the campaign are always better. Potential backers need to scroll through the campaigns and decide to click on yours. Making a colorful, vibrant, interesting image is difficult, but is worth it. Getting a professional graphic designer to work on the campaign is ideal, especially for creators who don’t have graphic design experience.

If you need assistance with your crowdfunding campaign consider hiring a Kickstarter consultant. We’re currently available. Email us at snakes@atherisentertainment.com with the subject “Kickstarter Consulting” for a free consultation and to get information on our rates.


Kickstarter advice crafting your project image

Article

A Kickstarter project image is one of the most important parts of a project. For those scrolling through Kickstarter it will likely the the first, and possibly only thing they see about your project. If your image does not captivate them and entice them to click on your campaign than you’re going to have difficulty funding your project. The more people who click on your image, the more potential backers you’ll be able to have support your project. In this article we’ll go over the do’s and don’ts of project images.

Do:
  1. Hire a professional graphic designer
  2. Make your image colorful
  3. Make your image simple

Hire a professional graphic designer

If you’re not a graphic designer by trade it will be worth hiring a graphic designer to work with you on your project. The graphic designer you hire should do the project image, headers for each section of your Kickstarter page and other graphics necessary for the campaign/product. Proper graphic design will surely increase your funding tremendously. It’s worth spending a bit more for a better end result.

If you’ve never worked with a graphic designer you can find them on various sites including Behance (Adobe’s website for creatives). Search Behance for digital graphic design work. It’s ideal if the designer has been involved with Kickstarter campaign graphics before. For board game projects we always recommend our friends at Ok Art Studios.

Make your image colorful

It’s always a good habit to search through Kickstarter campaigns in your category. See which images you’re drawn to. If you’re like most people, dark images won’t stand out much. Neither will white or dull images. The Kickstarter image has to stand out well against the Kickstarter site and in comparison to other project images.

What are successful project creators doing? What colors work with your project? How do you want your project seen by potential backers?

Make your image simple

A simple image will go a lot better than a cluttered mess. Don’t add anything to your main image that doesn’t absolutely have to be there. Some creators like to include funded within X number of hours/days. Others like to include what countries they ship to without additional taxes. If the price point is low enough that is another thing that may be included. These are generally accepted.

However, anything else is likely superfluous. Main images should avoid text. This image will need to stand out on screens of all sizes. Including your project’s logo really large is also wasted space.

A 3D mock-up of your product packaging with the logo can be part of the main project image with beautiful artwork on the other side, which focuses the eye towards the 3D mock-up product image.

Don’t:
  1. Clutter your image
  2. Simply include your logo/distort existing graphics
  3. Include Kickstarter graphics

Clutter your image

Don’t add that superfluous stuff. If there is too much going on people will pass by your project. When scrolling through a multitude of campaigns you need them to stop scrolling and click on your campaign. Avoid anything that will prevent that.

Simply include your logo/distort existing graphics

All too often creators try to take a graphic they already own and adapt it to fit. Though, likely this looks sloppy and unprofessional. Spend the extra money. It’s worth it. A graphic designer may be able to work within existing graphics, but they’ll do a better job of making a cohesive design than someone who has never created graphics before.

Include Kickstarter Graphics

Saying “support us on KS” or adding the Kickstarter logo to your image will not help in any way. Potential other backers already know the campaign is on Kickstarter. Don’t waste the space advertising for Kickstarter.

Conclusion

Making a great project image is imperative to a successful Kickstarter launch. More eyes on the campaign are always better. Potential backers need to scroll through the campaigns and decide to click on yours. Making a colorful, vibrant, interesting image is difficult, but is worth it. Getting a professional graphic designer to work on the campaign is ideal, especially for creators who don’t have graphic design experience.

If you need assistance with your crowdfunding campaign consider hiring a Kickstarter consultant. We’re currently available. Email us at snakes@atherisentertainment.com with the subject “Kickstarter Consulting” for a free consultation and to get information on our rates.